Work Samples
Organic and Paid Social Media
Employer
Infill Innovation (Formerly SDRE)
*Please note: SDRE pages no longer exist due to acquisition
Year
2023 - Current
Purpose: Maintain an active social media account to stay top of mind for tenants looking for new construction rentals.
Managed social media accounts using both organic and paid media. Increased Instagram follower count 125%, averaging 27,866 views per post, and reaching 200 new accounts consistently, while posting 12 times per month across Instagram, Facebook, and LinkedIn.
LinkedIn Campaign Sample:
Purpose: Drive clicks to website to increase leasing initiatives.
72,400 impressions delivered to targeted industry audiences
521 clicks to the website
0.72% click-through rate (CTR)
$6.80 average cost per click (CPC)
1.6% engagement rate across sponsored posts
43 new LinkedIn page followers generated during the campaign
Organic LinkedIn Sample:
Purpose: Educate audience on a partnership with Fortress Investment Group.
3,480 impressions
94 engagements (likes, comments, shares)
2.7% engagement rate
18 link clicks to the company website
6 comments from industry professionals
Employer
USA Skateboarding Federation
Year
2023 - Current
Captured and edited on-site content (photo and video) for campaigns and event activations, such as Vans HQ Park and Street events, X Games and the NOAC conference.
Produced and distributed monthly email newsletters, increasing open rates by 29% through new content strategies and A/B testing subject lines.
Purpose (Left): Community engagement is at the core of USA Skateboarding’s mission. By hosting and highlighting youth competitions, the company can earn revenue in youth-to-pro pipelines.
28,600 impressions
21,400 accounts reached
1,300 likes
100 comments
16 shares
3,200 profile visits generated from the post
Purpose (Right): Highlighting the USA Skateboarding team’s wins establishes credibility in the pro-space (and provides entertainment).
42,800 views
31,600 accounts reached
1,900 likes
28 comments
74 shares
116 saves
Graphic Design
Employer
California State Games
Year
2023 - Current
Purpose: Educate and inform audience regarding upcoming competitions with the CTA being to register.
Designed and produced graphics for the California State Games, delivering engaging visuals that promoted events, elevated brand recognition, and connected with a wide audience across digital and print platforms.
Branding Packages
Client
TNT Mobile Services
Year
2025 - Current
Purpose: TNT Mobile Services needed a website to host customers looking for more information on services.
Built out a complete branding kit and developed the TNT Mobile Services website, creating a professional and user-friendly platform that highlights service offerings, streamlines customer inquiries, and strengthens the brand’s digital presence.
Photography & Videography
Client
Blender’s Eyewear
Year
2023
Purpose: Create content for Blenders Eyewear in collaboration with the SDSU Ski and Snowboard Team
Directed and captured a lifestyle shoot with Blenders Eyewear and SDSU, showcasing the brand through dynamic, campus-centered visuals that highlight both school spirit and product style.
UGC / Brand Ambassadorship
UGC Content for Tuesdays with Tyler in a campaign for Basic Layers, creating user-generated lifestyle content that highlighted the brand’s minimalist aesthetic while delivering authentic visuals for digital and social use.
Client
Tuesdays with Tyler X Basic Layers
Year
2023
Purpose: Content Production
Activation Marketing
Client
USA Skateboarding
Year
2024
Purpose: Activate in youth events for community engagement
Supported event and activation work by coordinating with USA Skateboarding at the National Order of the Arrow Conference (NOAC), helping the brand engage with thousands of attendees through interactive experiences, community building, and on-site promotion that expanded awareness and participation.